Elvis & Mpodumo Pimp My Book, an organisation whose main objective is to provide reading materials - books, et al - at very affordable prices to students, is willing to partner with us in setting up a second hand book store on campus to help alleviate the challenges of many students. Pimp my Book is a South African registered company whose main objectives somewhat align with the objectives of our 2010 BTech students’ conference paper. The head of strategy, Pimp My Book, Mpodumo visited with an associate of his, Elvis, to discuss the possibility of setting up a second hand book store at the Cape Town campus. BTech students of the department worked tirelessly on a paper titled ‘the impact of a used book store on learning and development’. A thoroughly researched paper, which hoped for answers to some of the following research questions, was presented at the BTech Conference in October 2010. The research questions included: Could the absence of reading ...