Reactions to Dr Ruben Richards Lecture
Dr Richard Ruben Mark Dzoro writes: Ruben Richards seems an all round person. This successful entrepreneur emphasised the significance of entrepreneurship and how the youth of today can engage as well as enhance their business ideas in order to be successful. Dr Ruben Richards defines entrepreneurship as the ability to “monetise creativity”. He joked, albeit with a hint of serious, that entrepreneurship could be visualised as “having sex with a porcupine.” This signifies that entrepreneurship can be both exciting and challenging (imagine wading through the spines and quills, with all the pricks). The prickly part of the entrepreneurial life is that it presents many challenges and is highly beneficial for South Africa growth. Thus entrepreneurs are encouraged to tread the triple bottom entrepreneurship journey with caution. The triple bottom simply means social, economic, and political factors in which the business and entrepreneur operate in. In terms of economic factors that are af...